Colour Is Too Important to Leave to Chance

2026-09-28 12:17

Print will always be the part of the garment people see first.

But the sum of all parts — the fabric, the trims, the fasteners,

the finish — is what determines whether a design actually delivers on its promise.

Brands that continue to treat colour as a single creative decision,

rather than a coordinated technical discipline spanning their entire supply chain,

will keep paying for it in re-dips, delays, and disappointed design teams


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