By Reuters
19 October 2026
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British luxury handbag maker Mulberry reported an 18 percent jump in first-half sales on Monday, driven by resilient demand for its heritage bags and a higher share of full-price sales, sending its shares nearly 4 percent higher in early trading.
The company said trading was in line with the board’s expectations
Mulberry maintained its medium-term goals after sales for the 26 weeks ended September 26 rose 18.2 percent in constant currency
CEO Andrea Baldo’s “Back to the Mulberry Spirit” strategy has focused on the company’s British heritage and craftsmanship and growing the brand with less discounting
“The growth in full-price sales is particularly encouraging, demonstrating that our collections are resonating with customers across our key markets,” Baldo said
Shares of the company rose as much as 7.4 percent to 246 pence in early trade
Sales growth was led by the US, where revenue rose 28 percent, while sales in Europe excluding the UK increased 23 percent
UK sales were up 10 percent
Mulberry’s Christopher Kane London Fashion Week show boosted brand visibility, customer engagement and traffic across sales channels, the company said
Final first-half results will be published on November 19
By Anushka Chourasia; Editor: Subhranshu Sahu